Lucid Immersion

Lucid x Academy of Art University - Corporate Sponsor Project, 2024

My Role

Co-Lead — Interaction Design, Visual Design, User Flows, Rapid Prototyping

Team

Claire Wong, IXD

Jonathan Padron, IND

Dany Ley-Reyes, IND

Ziyang L, IND

Overview

Merging indoor comfort with outdoor excitement with our Immersion ecosystem. Tailored products for community and nature. Seamlessly transition your car's seating arrangement for scenic outdoor views or face-to-face interactions, offering the best of both worlds with LUCID Immersion.

Highlight

Sanctuary

Understanding Lucid Sanctuary

A single tap transforms your cabin into a personal multi-sensory wellness space with curated content where each experience is custom designed with an elegant combination of visuals, lighting, audio, temperature, and massage. Sanctuary™ transforms the cabin to your personal paradise.


It’s a good start but…

How can we expend the experience to all passengers in the car but only the driver?

The Problem

According to Carl Insurance,
79% of respondents said they’ve been on a family road trip over the past five years due to covid-19

That’s despite some drivers reporting feeling stressed, experiencing more fighting than at home and family members having a meltdown before leaving the neighborhood.

According to united tires library
41% of respondents said they simply could not endure a road trip without a smartphone or tablet

People prefer to make pit stops for gas, stretching, food and bathroom every two hours, and the top-rated snacks they pick up are crackers, chips, and jerky

Target User

From Professionals to high-income brackets

Targeting affluent, eco-conscious individuals and families in their mid-30s to late-50s who value luxury, advanced technology, sustainability, and a balanced lifestyle.

Active Lifestyle

Family-oriented

Luxury and Comfort w/ Tech

User Needs

🏔 Outdoor Activity Enthusiasts

Durable quality and all-terrain capability for various outdoor environments

🥂 High-End Experience

Premium personalized options for interior finishes, high-quality materials, and superior riding experience

👪 Family-Oriented Features

Advanced safety features and rear-seat entertainment systems and connectivity

🌱 Sustainability

Features that minimize carbon footprint and promote eco-friendly driving habits.

🚘 Effortless Driving

State-of-the-art infotainment system, seamless connectivity, and intuitive controls

User Persona

Concept

Create an immersive and interactive environment that is the place between the indoors and outdoors

Experience indoor and outdoor spaces in a fresh way with products designed for community and nature. Rearrange car seating to enjoy the outdoors or connect with loved ones.

Our System

Storyboard

Design System

Create an immersive and interactive environment that is the place between the indoors and outdoors

Experience indoor and outdoor spaces in a fresh way with products designed for community and nature. Rearrange car seating to enjoy the outdoors or connect with loved ones.

Final Designs

Heads Up Display

Embrace the future of driving with our human-centered HUD technology.

With user safety and convenience as our top priorities, our Heads-Up Display (HUD) system will have essential information is projected onto your windshield, keeping you focused on the road. Our intuitive design minimizes distractions, ensuring a smoother, safer journey for you and your loved ones.

Our dynamic system revolutionizes the driving experience by seamlessly adapting to various modes and locations. Whether which mode you are in, the HUD provides tailored information and features to enhance your journey. From serene visuals to off-road navigation and entertainment options, our HUD ensures every drive is personalized, convenient, and memorable.

Roof

Stars Above, Comfort Within.

Experience unparalleled entertainment and relaxation with our innovative roof interface. Whether you're watching a movie, stargazing, or lounging on our luxurious mattress, the roof transforms your journey into a captivating experience.

Window Display

Interactive Informative Window to Your Journey.

Our Interactive Informative Window enhances passenger experience by displaying messages and points of interest along the journey. It entertains and informs without the need to ask, offering a seamless and engaging trip with real-time updates and insights.

Lucid App

Your Personalized Driving Companion

Access everything seamlessly with the Lucid app, designed for personalized, private, and easy remote access. Enjoy a customized experience, ensuring your privacy while controlling your vehicle's features from any distance.

Takeaways

Collaboration with different design department

Working closely with industrial designers showed me how important communication and constant iteration are for building something great together.

Turned Lucid feedback into delightful solutions

Throught the process, we have receive good and bad feedbacks to our project and we kept refining for a stronger design solution. I am happy that we have the experience with designers who are working in the industry already and feel acknowleged.

Managing challenges by communication

Handling conflicts and speeding up the workflow made a big difference in keeping everyone on track

Last but not least…

A big thank you to my teammates for their hard work, my professors for their support, and all the faculties involved in this project and show! Many thanks to Lucid Motors and the Academy of Art University for giving me the opportunity. 🎉

You could have been anywhere on the internet,

yet you're here. Thanks for visiting! 🎀 🫶🏻 🫧

This website is best viewed on desktop

Made with <3 © 2024 Hilda Wong

You could have been anywhere on the internet,

yet you're here. Thanks for visiting! 🎀 🫶🏻 🫧

This website is best viewed on desktop

Made with <3 © 2024 Hilda Wong

You could have been anywhere on the internet, yet you're here. Thanks for visiting! 🎀 🫶🏻 🫧

This website is best viewed on desktop

Made with <3 © 2024 Hilda Wong